Service businesses are particularly situated to take advantage of Twitter. After all, you are supplying a service, and the folks who need your service are going to be very pleased to have identified you, particularly when these folks aren’t actively seeking the service, but actually seem to stumble upon you in the routine of promoting their own business enterprise.

So what exactly is Twitter? It’s a social media application which essentially enables you to do mini blogging to an entire group of folks who might not commonly visit the blog. You are restricted to 140 characters per posting.

The basic premise is to “follow” and “be followed” by others. You certainly want to follow folks in your own field, but one mistake people make when seeking individuals to follow is these folks  frequently limit who they follow to individuals in their own marketplace. That would be like a drafting service only following a lot of various drafting services. Even though this might be wonderful for networking, and you may possibly get some overflow jobs doing so, you are not going to to get prospects this way.

Along with following folks in your same field, try following after people who would likely be your potential customers. A great way to figure this out is to consider who do you typically target your business to? Who is your target audience? In the example of the drafting services you might need to consider following architects, construction technicians and engineers. Additionally, see who they are following and follow accordingly. Glimpse into who your competition is following and following the same types of probable clientele.

Don’t forget about the choice of looking for associations on Twitter. In the case of the drafting company, you might follow an association of architects or a discussion board for construction contractors. It is easy to reach a lot of probable customers if an affiliation within the prospective customers decides to follow you. There is basically essentially limitless possiblities with how many potential customers you can reach with Twitter.

Ponder the certain market and follow accordingly. Once you start off following somebody they can usually follow you back. Once these folks are following you these folks should see the updates in their Twitter feeds once these folks log on to Twitter. So submit often so your followers have lots of opportunities to see your name. After that when the need for the services that you provide comes up in their every day business there is a better chance they could think of you and contact you!