traffic voodoo 3.0 One of the most vital aspects of PPC advertising (it’s so important it will decide whether you succeed or fail) is the way you approach your keywords–both researching and finding them and then putting them to work. Everything in PPC centers on keyword phrases. So make sure that you know and remember this. Let’s use negative keywords as an example because these are a special kind of unwanted keywords that can be of tremendous value to you. You can’t have too many of these listed within your Google campaigns. In this article we are going to explore some of the most important lessons about putting keyword phrases to use in your PPC campaigns. Painless Traffic There will be many different ways to split test your PPC ads. There are options for usage with different search engines. Never ignore split testing. Don’t stop doing this even if you have a good stream of traffic. This is how you will learn how to write and optimize your ads in a good way. Try to get about 500 hits before you attempt to make a decision. The one exception to that is if it becomes very clear that an ad is not converting. The ideal situation is to have between 750 to 1000 hits before you find a successful one. Having experience with small ad writing can be very helpful when you want to get into PPC. On the other hand if you do not have that experience, then you need to take remedial measures. It’s vital that you understand the mechanics of writing short or small ads. If the first thing you think of when you see these ads is classified advertisements, that’s good. So it’s obvious that we are going to suggest that you need to learn the best ways to write short copy. Then you need to study the PPC ad campaigns in the really highly competitive markets and reinforce what you’ve learned. You’ll see which ads are good but do not ever copy them completely in an attempt to help yourself. Fast Cash Commissions Ensure that negative keywords are a huge part of each campaign. There are no restrictions on negative keywords. As a matter of fact, some of my campaigns have had as many as 200 negative keywords. Think about the ways that your PPC keywords can be used when no clicks are needed. Then search the Google keyword tool for your term in a broad search. Then look around for all keywords that could be considered negative. You will find it difficult to come up with them all on your own. Your campaign can become laser focused when you have a lot of negatives. We have just given you three excellent PPC advertising tips that will make a huge difference if you have never used them. It’s a safe bet that there are a lot more out there that lots of people never use. They do not use them because they have not taken the time to learn them. Still, it is good to have a solid foundation of basic PPC advertising know-how if you want to get a good start. Then you have to get real world experience, and while you are doing that just keep learning.