In this WebsiteAdvice small business plans update we’ll be taking a look at: Search Engine Optimisation Is Easier Than You Think

This information is important for any new or existing small-medium businesses hoping to find customers and clients using the power of the internet.

So, let’s get started with this small business plans update…

Some people think that in order to benefit from search engine optimisation that they need to go to drastic lengths and take a lot of time to learn how to do it. But, the reality is that you can benefit from just a few simple tips and you can use these tips for your articles as well as your blog posts. 

The best way to go is to start by building a big keyword list of words and phrases that are closely related to your niche. Ideally, you will want to find keywords that get at least 1,500 searches a month and no more than 20,000 competitors. 

Once you have your keyword list built all you need to do is to pick one keyword per article and / or blog post and write a well written article around that keyword.  You should then include the keyword in the title of your article or blog post. 

Please do not make the mistake of thinking that the more keywords you include the better. That is called keyword stuffing and it will do far more harm than good. The search engines have remarkably sophisticated algorithms that can pick up on this and your article will be penalized if you try. 

Instead use the keyword once in your article or blog post title, once in the first paragraph, once in the last paragraph and once or twice throughout the rest of your article. You want the article to read naturally. 

Remember, you aren’t just trying to attract the search engines, you want to make sure your article makes sense for human readers too, actually this should be your main focus. You don’t have to short change your readers just to keep the search engines happy, you can do both. 

You want to strive for a keyword density of no more than 3%. Obviously the longer the article the more keywords you can include and still make that 3% goal.  I recommend you keep your article and blog posts at about 350 to 500 words in length.  

That is the optimum length because it is long enough to allow you to include some useful information without being so long that it turns off any potential readers. If your article is too short it just looks like it is all for the purpose of keyword stuffing and many search engines and article directories don’t appreciate that. 

On the other hand, internet surfers are notoriously short on attention span, so to get the most out of your articles you can also include bullet points and keep your paragraphs short and to the point. Also, don’t make your articles too long, over 500 words, or too short, less than 350 words. 

There is a lot more you can do with search engine optimization if you want to invest the time and effort. But, for most people just a little knowledge and keyword placement in your articles or blog posts can really help you get more traffic to your website.

We’ve covered a lot of ground in this small business plans update and there are even more resources available to you right now.

For more high quality free information on finding customers and clients for your new or existing small-medium business using the power of the internet, get your free subscription at www.WebsiteAdvice.com.au today.

In this WebsiteAdvice small business plans update we’ll be taking a look at: How To Choose A Winning Clickbank Product To Promote

This information is important for any new or existing small-medium businesses hoping to find customers and clients using the power of the internet.

So, let’s get started with this small business plans update…

When choosing a Clickbank product to promote as an affiliate you want to choose one that will convert well and make you a lot of sales.  It is advisable to have a good solid criteria to follow when selecting a product to promote to increase your chances of choosing a profitable product.  Some of the factors you want to consider are gravity score, competition, the sales copy, commission payout, product price and repeat commissions.  Let’s take a look at each of these in more detail:

When first starting out it is best to stick to products with a gravity score between 20 and 50.  These will be products that are converting and do have affiliates actively promoting them, but at the same time aren’t saturated with competition.  

When you become a little more experienced with affiliate marketing, then start promoting products with a gravity score of over 50. There will be a little more competition, but with more affiliate promoting these products they are likely to be better converting products.

Don’t promote anything with a gravity score below 20 as these are not likely to convert well.

You should look at how much competition there is for promoting a particular product.  You don’t want too much competition but at the same time you don’t want zero competition.

If you look at the Pay Per Click ads on Google and see there are no ads for that product then chances are that people have tried to promote that product without success.  If there are PPC ads for that product then those people must be seeing some success to continue to pay for advertising.

So zero competition usually means there is no demand for that product.  So even though you don’t want too much competition, you do want some competition.

The gravity score is not the only way to evaluate whether a product will convert well.  In fact, gravity scores can’t always be relied on as some vendors will boost their gravity score by selling their product through a number of their own Clickbank accounts.

It is always advisable to check out the sales page of the product you are considering promoting so you can decide whether you think it would convert well.  Generally, if you read the sales page and it makes you want to buy the product yourself, then it will be a good sales page.  If a sales page does nothing for you and you have no interest in the product at all after reading it, then it might not be a very good converting sales page.

When choosing a product to promote you want to look at the price of the product and how much of that you will receive in commission. If a product pays out only a small commission then it might not be worth promoting. You don’t want to put in a lot of effort for very little return.

Higher priced products will pay out a higher commission and are often just as easy to sell as lower priced products.  If a product has a good gravity score then it might be worth trying to promote it.  It is better to promote a higher priced product that pays out well than promoting a lower priced product that pays out less than $20 per sale.

Another factor that makes a product good to promote is if it has the opportunity for repeat commissions.  This might occur with a product that has a membership site where a customer will pay a monthly membership fee and you can earn a commission every month on that membership fee.  It doesn’t take any extra effort to promote a membership product than it does to promote a one time payment product so you might as well go for one that will pay you commission every month.

When looking for a good Clickbank affiliate product to promote, take into consideration a gravity between 20 and 50, not too much competition but still a little, high commission payout, a good sales copy and if possible a repeat monthly commission.  If you can get a product that matches this criteria then you will have a very good product to promote and earn affiliate commissions.