Article marketing is among the very best ways  to promote a website.  Whether your website is about automobiles, health and wellness or online degrees, an aggressive, well-conceived article marketing campaign can  markedly boost  your search engine rankings in  Yahoo, Bing, Google  and the so-called minor search engines.   Don’t forget , the links to your website that come as the result of  article marketing  will not in themselves  send hundreds of visitors  to you ; the value of article marketing is that it will improve your search engine rankings for the keywords you select .  And, as you are probably aware , visitors who reach your site after doing a search are  much  more likely to be interested in it than are visitors who reach your site as a result of advertising.

To be most effective , article marketing must be  sustained .  If you submit a couple of articles a week for a month or two and then stop, any gains you make in ranking will probably be  erased soon by your more persistent competitors  .

And, you must choose your anchor text…the  words or phrases  from which you link to your website… with care .  Your anchor text should rotate between the keywords people are most likely to use when trying to find a website like yours.   Notice that I used the word “rotate”.

That’s because one of the greatest  errors  article marketers make is to use the same  keyword or phrase as the anchor text in all of the links in  the articles they write for publication .  For  example , if you have a website which lists and describes online educational programs , you may be tempted to write articles only about online education and include two links in each article using “online education” as your anchor text.  That seems perfectly logical, right?

But, if you did that, you’d be making two critical mistakes…the same mistakes made by  many  article marketers.   One would be using the same keywords all the time.  Rotating anchor text to include terms like online universities, online degree programs, online  undergraduate programs , and similar terms will look much more natural to Google and  Yahoo , and may therefore result in your links being more highly valued in calculating your ranking.  

Your second mistake in the example above would be  submitting articles  only about the subject of your website.  Sure, it seems logical that the owner of an education website could best promote his or her site by writing and submitting articles and blog posts on education-related subjects, and to some extent that is true.  However, by writing about education-related subjects  exclusively , he or she would be  severely limiting  the number of websites and blogs which would consider publishing his or her articles and posts.

A  better conceived  strategy would be to write some number of articles, perhaps one of four or one of five, on a wide variety of  subjects.  Articles on automobile safety, health, and home and family have the potential to be published in blogs and on websites which would not  consider articles on an educational topic like online colleges, for instance.  Thus, rotating article topics will result in greater  exposure and more links than limiting yourself to one or two topics .

Can article marketing direct more traffic to your site without costing you anything? Yes, it’s true article marketing really is the answer. We will discuss only a few of the true benefits of article marketing here.
If you are to be a successful internet entrepreneur you must focus on successful set up of your sites visitors for the ultimate goal, the purchase. Many seasoned marketers have already discovered the necessity of the setup. Preselling is an art, the art of closing the sale. Don’t be afraid to use internet article marketing to accomplish your goal of preselling and then selling your product, that’s exactly what you should do! You are allowed to write articles on about any subject and doing so in a targeted niche lets the reader know you have something knowledgable to say about the information they seek. Your readers will run to the checkouts (virtual checkouts that is) once they realize you have the best solution to their problem. Pre-selling with articles is a complete process. You have to be careful and make sure your article doesn’t look like a sales pitch. There is very thin layer of ice separating a pre-sell from a sell and you must be sure to specify that in your article. You can easily start off the article by first giving an introduction to the topic, then move on to the problem. Following the warm up describe the problem and give the solution. Finally show them the reason your product is the one they need. This is a tried and true method of closing a sale. Last but not the least, writing and distributing articles online will help you establish yourself as an authority in your niche. People will want to come to you whenever they want to know more about your niche and that makes it a prime opportunity to offer them products. In other words, your internet marketing venture will expand as you push ahead. The more articles you manage to write for the internet, the more visitors you’ll get. Once you get a group of regular readers, you’ll see that those readers can be used to expand your business. It’s always valuable for people to find trusting advice since there are lots of scammers out there. Since you’re giving away so much valuable info for no cost, they’ll want to know what kind of products you’re offering. You are essentially building a reputation and they’ll want to buy from you because of it.
You can even utilize article marketing to market your services to people on your list. Even though there are big freelance portals out there, it still gets difficult due to the competition. If you are selling a service, article marketing can be a great way to find potential clients for various types of projects. This is a great approach since you aren’t using anyone else to facilitate the deal, but since it takes work not many people use it.
Last but not the least, remember, successful article marketers test, track and stick to it until they get things working in their favor.

Making money online doesn’t need to entail scams, or even starting a new business. If you can put a few sentences together about something other people might like to learn about, that’s a good start. Writing articles is no longer about getting the latest stories into the latest editions of the local newspapers, all written by well paid reporters. Things have really changed now with the internet. You don’t need to be a big name pro to get your writings accepted and recognized. Writing is a now a marketing tool. Learning about external links and article marketing can help grow your business.
The internet provides a wide range of outlets for any level of writing talent. An “article” can mean anything from a blog, home pages for websites, entire website content, sales letters, and even real stories and articles for online publishers.
Essentially there are two ways to get noticed online writing articles. You can get paid, or you can do it for free. Each has pros and cons.
Check out some sites where you can submit content for free. These frequently offer more benefits, too. At the end of your article you should place a link to your own website for the readers to either get more information or turn into paying customers. You will be looked on as an expert on the subject. That is, after all, a main benefit of article marketing.
Pretend you make gift baskets. You could write articles on how to make your own gift baskets and give readers ideas on how to decorate them and sell them. Of course, each article would have your bio talking about your company and it would have an external link to your website.
Some sites will pay you for your article. You may or may not be given a byline. Each paying site has different rules.
Not many people get rich writing. Even Edgar Allen Poe died a bitter penniless man. With article writing, it’s all about marketing yourself and your business. Even if it’s not your own business! With the invention of internet based email came the idea of viral marketing. Hotmail was the first to put ads on the bottom of every email sent using their service. The idea caught on. Now, everyone who has anything to sell or promote should add links to every email he sends.
Anyone can do this. Car salesmen to hairdressers should all have links to weekly promotions or other info where readers will turn into customers.