In this Website Advice Marketing Plan Template update we’ll be taking a look at: Choosing Your Internet Advertising Price.
At WebsiteAdvice our focus is on helping new or existing small-medium businesses find customers
and clients using the power of the internet.
So, let’s get started with today’s update . . .
Choosing Your Internet Advertising Price
Internet advertising prices vary greatly depending on the method of advertising you choose. It also cannot be over-emphasized that you do need to do adequate research on your target market and advertising methods in order to get the best results from your efforts.
What many new marketers don’t realize is that an internet advertising price does not have to be high and, in fact, you can do a lot of advertising for free. Another important point is that when you do decide that you want to pay for your ads, you can choose how much you want to spend.
Here are some completely free ways to advertise your business, products and services. Get on some of the social sites like FaceBook, Twitter, and MySpace. Start your own free blog on Blogger.com. Join one of the forums that’s relevant to your field of interest. With all of these, you need to participate in order to make your advertising work. And you need to participate in a useful and social way, not in a promotional way. While this may not seem like advertising, social networking sites are great ways to pick up leads and buyers, if you can use them correctly.
If you are more into the “real advertisement” idea, then you should try out any of the online classified sites. There are plenty out there. Some of the most famous are CraigsList and USFreeAds but you can do a search for “online classifieds” and you’ll come up with more than enough results to choose from. You can advertise for free on all of these sites although you will be subject to various restrictions. You can also upgrade your account so that you get all of the features you want.
Another extremely popular advertising method is pay per click (PPC) which you can do on any of the major search engines. Again, here you pay what you want to pay.
Pay Per click works like this. You do some research to find out what your customers are looking for online. The search engines offer you this data in the form of keyword research tools. Basically, you can use these to find the exact terms that people are typing in when they are seeking information online.
Once you have some keywords, you will create ads that are based around them. So, if your keyword is “internet advertising price”, you will create an advertisement that contains that keyword in the ad and targets it so that when someone types it in their search engine, your ad will come up. Where your ad comes up depends on how much you bid for your ad. If you don’t have too much money to spend, you will bid on the least expensive (less searched for) keywords. While it will take you more time to get results with these, the results will be targeted and you won’t be wasting your money on words that you cannot target competitively.
We’ve covered a lot of ground in this Marketing Plan Template update and there are even more resources available to you right now.
For more high quality free information on finding customers and clients for your new or existing small-medium business using the power of the internet, get your free subscription at WebsiteAdvice.com.au today.