Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Continue on, and what we’re about to reveal to you will boost your ad performance and life will be good.
Be sure to proceed slow but steady with your ad testing if you’re not highly experienced. Don’t start to test every element at the same time. You’re doing A/B split testing, and when you do that you only change one thing for each test. The reason is that when your conversions change, you need to know what caused the change. Then the next part is to just see which ad performed the best, and then you move on to test something else.
If you want your ad to be successful, then your copy shouldn’t lack a call to action. There is really only one way to find out for sure – test your ads with different calls to action, and then with no call to action and see what the results are. The call to action is a direct command sort of, Click Here, and that causes more people to click there than would if there was no call to action. The call to action also has the effect of adding clarity to your ad. The call to action you choose should be tested because they all can have different effects. Statements such as, Download Now and the like help take the element of decision out the reader’s mind, and that is actually helpful for them.
Your ad headlines should always be tested first because finding a winner can boost your conversions tremendously. But put some thought into your headline testing, and you can even test a headline with or without one single word – but make it an intelligent choice. You want the highest conversion rate possible, and you’ll use your click through rate, CTR, to figure out the first one. Of course you’re looking for the largest conversion rate possible.
So for each original ad you write, you’ll write one more so you can do split testing. Let these ads run for some time before you decide on anything.
You can learn to write highly effective Adwords ads, but it just takes some knowledge and practice. You’ll see that in the beginning it looks difficult, but as time goes by, you’ll start to get the ins and outs of writing good copy. The best way to do well is to work at it, there’s really no other way – but it’s easy work. Like all things in business, you have to focus on it and decide you’re going to be committed.