Facebook is fast becoming a chosen destination by Internet marketers for communicating with their target market and building a brand. Facebook fan pages are powerful devices that businesses use to build relationships with their business market. You can accomplish quite a lot with a fan page, but the most important thing is relationship marketing. But you need fans first, and that is what we will be discussing how to do in this article.
Actively tell people about your fan page by using a blog widget, and give them a call to action to check it out and sign-up today. Actually we are seeing this more and more, and it is your job to make it attractive for people to become fans. If you have a fan page, then you can very easily get the code from Facebook for the widget. Once all that is in place, then get creative by getting in front of your market and moving them to your fan page. If you have a list of any kind, then encourage them to join your fan page if it is in the same market. You can get aggressive, not with people, but with your marketing and use of integration and cross-marketing tools.
Avoid spamming but utilize the groups and discussion boards available on facebook for promoting your fan page. Be sure you are getting your link out to places that make sense to do so as well as on friend’s facebook walls. Promoting your fan page and actually getting a response is all about thinking out of the box and doing what’s required. You get the competitive edge here because most small business aren’t doing alot to grow their fan pages.
You can also either tell your email list about your fan page, or create one with traditional means and also direct them to your fan page. It might sound simple but can get you a lot of new fans. People need to justify what they do, and so you merely explain the benefits of being a fan. Do not forget about doing possible JV’s to grow your fan page base. This is done all the time, but you need to find the right person with the right list, and then carefully negotiate the terms.
You will find many more methods for building your fan page fans other than what we have talked about here. Just the way you would focus on promoting your website, you need to work with your fan page too, because in the long run a lot of your traffic can come from Facebook. If you have been struggling to grow your fan base, then use these methods and continue looking for more. You have to work this as much as possible, and be willing to work hard or even harder than the next guy or girl.