It is possible that the percentages for IM business failures is very comparable if not higher than that for offline businesses. For many years I’ve read the same statistic that 80% of offline business owners fail within two years. It is impossible to know all the individual reasons why so many people fail at internet marketing. One huge basic category that contains perhaps most of the reasons are mistakes in the execution of business – marketing and advertising. This activity of making money online allows for misinformation of all types across the board. But it doesn’t matter why the mistakes are made – the only thing that counts is they are made and can produce disastrous results.
Just one mistake concerns the idea that if you offer sufficient things to your readers, then that will be a wide enough net to cover most scenarios. We all like having options, so it is an understandable feeling to want to provide them to possible customers. However, alternatives are often a destroyer of sales, but yes it can depend on the situation. The greatest approach is to avoid presenting a menu of choices for your readers. The simple reason is that, generally speaking, people are terrible in regards to making a decision. Buying decisions are very tough for many, if not most, people to make. They can be filled with a great deal of doubt that it is far too convenient to just ignore it and not buy.
All of us often assume others think the way we do; and that is why you must not think everyone is cheap just because you may be. Believe this or not, but not every comsumer spends huge amounts of time just to find the lowest price for something. Look all around you, there are low priced, inexpensive, and outrageously priced goods and services in all markets. As you know, many higher listed products have existed for a very long time. So then you know that if these companies can survive for that long, then obviously people are willing to pay much more for them. People want to spend a great deal on certain things for their own motives. So if you truly have something to offer that’s very high quality, then you must learn how to position your product in your advertising copy. The critical thing is for you to understand the selling psychology behind expensive items.
We all know about the thought of mindset that something is so fantastic that everybody will want to buy it. It is possible that a lot of people have had that kind of thought. Marketing and advertising history has its fair share of examples about products that seemed to be bought by almost everyone. Yet there is no individual product or service that everybody has bought. The reason you have to avoid this belief is it will sabotage your efforts; you will start to slack off and lose the marketing fire. If you begin to picture your product will be universally liked, then that will lead you down harmful paths. It is delusional to consider any service/product will be well-received by all people.