Landing pages have become a critical tool when it comes to online success. You must have a properly targeted landing page in order for your audience to give you the results you’re looking for. The thing with landing pages is that they require constant tweaking and testing to see favorable results. Use these great landing page optimization tips to get a better response from your audience.
Even though your landing page should be about your prospect more than anything else, you can use a photograph of yourself and present a few of credentials to support your copy. It’s really never too early to plant seeds of trust, and that is really all you’re doing. Anybody that takes up your offer or wants to give it a shot will want to know the person behind it. All you can do is be straight with people, and actually people tend to have a good sense about these things. In fact, your prospects will know that you’re the real deal, which means they’ll be more comfortable in being associated with you. We’re not sure if including links to profiles at Twitter and Facebook will increase conversions – so you can test that one. But make sure this doesn’t interfere with the whole flow of the landing page.
When you can’t use video to greet landing page visitors, use audio messages instead. This personal method of greeting visitors to your landing page makes them feel welcome. Use the audio to personally tell your visitors about your offer and why it’s good for them. Use this as an opportunity to speak to your audience in a personal way and let them know about what you have to offer and why it’s relevant to them. Keep it short and simple for maximum impact. This is an excellent opportunity to create curiosity and a sense of urgency among your visitors. For example, if the goal is to create subscribers for your list, you should ask your audience to sign up your list and let them know how it benefits them to do so.
If your name is not well-known, then part of your task is to build trust by including a small amount of back ground information.Anything you can add to the landing page that helps with your credibility or perception of expert status will not hurt. While there are other considerations when it comes to conversion rate, your ability to create trust does come into play, to be sure.
Remember that the most important method to increase your landing page conversions is through testing and optimization. It’s impossible to predict how long it will take, but overall it shouldn’t take very long.  If you are looking for a top resource for the finest internet marketing, check out WebRankingSEO.com – call (407) 876-5771